Programmatic Advertising made in Germany
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Since it first appeared in 1994 the banner ad has completely changed the interactions between brands and consumers. Especially the development of programmatic advertising provides the possibility to communicate with the customer in a way that has never been more purposeful and efficient. Our self-service marketplace RTBmarkt encourages this form of communication and offers the right solutions for every player of the Programmatic Advertising market. Start your way into the future of advertising!
…we developed a demand-side-platform (dsp) with a self-service solution. With our granular targeting methods you can reach out to your potential customers with a minimum of divergence losses. Transparency, wide reach, efficiency and individuality are our key-attributes in everything we do. These strengths also interact in a way that creates a solution for advertisers which provides an optimised transmission as well as a transparent analysis of your rtb campaigns. Furthermore RTBmarkt offers mobile advertising, video advertising and the possibility to close private deals with our publishers in the private marketplace.
…we developed a supply-side-platform (SSP) with which the automatic monetisation of your advertising spaces is as easy as possible. Advertising spaces can be given different access privileges through multilayered filters. The monetisation process can be completed in an open marketplace or based on private deals in a private marketplace. With the self-service SSP, RTBmarkt publishers can sell their inventory easily and efficiently.
The term “programmatic advertising” describes the automatic buying and selling of ad spaces in real time. Thus, ad spaces are sold for one impression based on the user that is entering the website. The term comprises all parties and technologies involved in the programmatic buying process starting with the publishers that offer their inventory on the supply-side-platform through to the advertisers that can purchase the impression by auction.
The first programmatic purchases in Germany were made in 2010 when the german market started to adapt the real time bidding technologies from the northamericans. Ever since then, the programmatic advertising industry has been growing fast and constantly changing. The biggest changes can be seen in the targeting methods as well as the elicitation, processing and usage of user data. These changes help advertisers to gain a deeper understanding of the customer journey and therefore make the distribution of banner ads more efficient.