Our demand-side-platform is designed to be a self-managed solution that allows you to have full control over your programmatic campaigns. We believe that there is no one that knows your company, your products and your target groups better than you and therefore you are the best campaign manager possible. Implement your programmatic advertising campaign efficiently into your marketing strategy and offer your potential customers a consistent customer experience. But you never walk alone – Our account managers will help you with all aspects of campaign development, delivery and optimization. We do not like standardised campaigns, we like it individual, authentic and creative!

Our system gets more than 2.460.000 bid requests per minute and responds to them if your campaigns offer matching requests. The fast respond times as well as the amount of bid requests make our system a perfect fit for every advertiser.

RTBmarkt offers you all kinds of technologies and tools under one roof. That gives you the chance to shorten your lines of communication as well as minimise the amount of communication errors. You do not need different providers for your advertising, your inventory, your data and your private deals, we provide you with everything you need.

One Ad Exchange is not enough – that is why you do not only get access to our own ad exchange but also to partner networks. This enables you to bid on numerous inventories from different publishers and marketers in order to get the ad spaces that make the most out of your campaigns.

Even though RTBmarkt is a self-service dsp, our account-managers still give you all the support you need. Our programmatic advertising experts will provide advice or assistance on matters of technology, strategy and performance. They even help you analyse your campaigns in order to find unused optimisation potentials.

The audience segment targeting collects behavioural data from our users and groups them into different audience segments. That means that you do not longer have to target the ad spaces environment but the relevant users. The process of collecting data is based on a pre-existing set of rules and results in an intelligent, self-developing database. You can create your own audience by simply connecting different segments with each other. The audience segments are also part of our reportings so that you can analyse which audience performs best.

Targeting the ad spaces environment lets you determine on what websites and in which context your banner ads shall be placed. This allows you to reach your target group right when they concentrate on the issue of your product which increases the customer engagement. Furthermore, these targeting methods allow you to ensure brand safety. In the course of this, you can target or exclude particular publishers via a black- or whitelisting or determine the context of your banner ad through a keyword- or a contextual targeting. The different targeting methods can also be connected.

Get greater control over who sees your banner ads by customising your campaign settings to target specific devices and operating systems. You can choose between three levels of device targeting: The first is to target specific types of devices like desktop-laptop, smartphones or tablets. The second level lets you decide which device manufacturer you’d like to target and the third level lets you differentiate between device models.

Next to the previously described targeting methods, RTBmarkt also offers you numerous other methods to reach your target group. This includes targeting on the users location, the top-level-domain, the browser and the daytime. Furthermore, our system offers you the opportunity to create a retargeting campaign as well as use a frequency capping. A detailed enumeration of the targeting methods available can be found here.