Just what the name implies, geotargeting helps you reach your target group based on the criteria of the user-location. This type of targeting is a perfect fit for local businesses that only want to address potential customers that are close to their location. In order to identify their location the technology evaluates the IP-addresses as well as the gps-data.

Also known as publisher targeting, gives you the opportunity to reach out to your target group on a special website. For example, if you are selling football equipment it might be efficient to target football players that spend time on nfl.com. Our placement targeting allows you to create whitelists as well as blacklists to ensure that the surroundings of your banner ads fit your needs.

The touchpoint targeting takes the publisher targeting one step further and makes it possible to reach out to a group of users that have surfed a special website before. By addressing these users on other websites it is possible to avoid expensive ad spaces.

With device targeting, you control on what device your banner ads attract your customers best. 2015 marked the convergence of programmatic advertising and mobile marketing which has opened a lot of new opportunities to marketers. Reach out for your target group no matter where they are and what device they are using. You can even pick out the device manufacturer as well as the device model targeting in order to enjoy precision and efficiency in your campaigns.

Keyword targeting makes it possible to reach out for your potential customers right when they need you. Approach the user as soon as needs and wants occur and turn them in a demand for your product.This solution-oriented targeting methods can help you to boost your Conversionrate as well as your ROI.

The contextual targeting takes the keyword targeting one step further and creates semantically connected groups of words. Our contextual ad system scans the websites, sets the occuring keywords in relation with each other and saves these data to our intelligent database, which the contextual targeting is based on.

Approximately 2% of shoppers convert on the first visit. But what about the other 98%?

Retargeting helps you to bring these 98% back to your website. It works by marking your visitors with a cookie and displaying your banner ads to them as they visit other websites. Therefore, retargering helps you to leave your brand in bounced traffic in order to approach the user when he is ready to buy. A special form of the retargeting is the dynamic retargeting. The dynamic banner ads are created individually based on the last products the user looked at.

Audience targeting helps you reach the people you actually care about.What makes it more precise than the other targeting methods is that you are not targeting based on the surrounding of the ad space but based on user-data. This data has been compiled through an intelligent set of rules that classifies users according to their characteristics and behaviour. No matter what your target groups look like, you can compose your audience by simply linking different audience segments.